In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content.
Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News, and more.
Learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions
Learn how to set up your analytics to determine
where any additional ounce of effort or dollar in advertising budget can make the most difference
Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel
Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods
Learn how to target
primed audiences with precision that are already segmented on existing
channels and social media platforms
Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day
And learn how to identify and optimize what’s
working to maximize the conversion rate and ROI for your marketing and advertising efforts
Go beyond just a single channel to take advantage of cross-channel marketing.
Ryan, recently named by Yahoo as one of the Top 12 Entrepreneurs to Watch in 2020, is the savvy Founder & CEO behind Luxe Brand, Americas leading luxury shoelace provider and BizBuzz, providing integrated marketing automation software and services for over 250 small businesses.
Ryan believes that people, process, and platform are the key elements to building a powerful business and he’s here to share the benefits of that approach with others.